In order to try to gain a brief competitive advantage, many florists have started offering same day flower delivery. By offering the same day flower delivery, these florists are able to provide their customers with a new service, thus setting them apart from their competition. From the point of view of the customer, same day flower delivery can be an amazing service. The most common users of same day flower delivery are for people who forgot to order the flowers ahead of time. On the day of the occasion when they finalize realize that they need to send someone a bouquet, they will still be able to get the same day flower delivery and the recipient will not know the difference.
Conversely, same day flower delivery is a very tough service for a florist to offer. There is a lot of planning required in order to ensure the timely delivery of pre-ordered flowers and offering same day flower delivery can wreak havoc on these carefully laid out plans. To combat this difficulty, many florists will place a time restriction on same day flower delivery. For example, in order to get same day flower delivery, you will have to order the flowers before 2 pm. The exact cut off time will vary from florists to florists, but it is almost impossible to provide same day flower delivery on something ordered at 5pm. As well, for larger and busier florists, the number of same day flower delivery orders can get pretty high, which can make this service extremely difficult to provide.
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